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Search Marketing | Website Office

The Timeliness of Paid Search Advertising

August 20, 2008

Google trends allows you to compare the popularity of searches over a fairly wide spread of time. Google Trends also offers another useful tool that will provide the focus of this Read more

Publicis Groupe to Acquire Performics Search Marketing Business

August 6, 2008

Publicis Groupe and Google announced today that Publicis Groupe has agreed to acquire the Performics search marketing business Read more

Bidding Strategies for PPC

July 31, 2008

Given our society, we always look to be number one. This is not the wisest move in PPC. Being number one may boost your ego and make you feel good about yourself, but it may be costing you more than it is worth. The key Read more

Optimizing for Colloquialisms… or Do I Mean Optimising?

July 24, 2008

Do you always plan to keep your site small and retain the same target audience? Are you confident that you will never be looking outside your own sphere? Read more

When to Act like a Big Boy

June 28, 2008

Starting a company can be a very difficult thing. Running a small business requires a lot of your time and growing it seems to get even more difficult as time goes on. There is no way to make it really easy, but knowing when to stop Read more

Keywords On-Demand

June 24, 2008

Search Marketing is a vital part of your online business. The biggest issue with using search marketing is starting out and finding a strategy that works for you. This may seem like a simple series of trial and error, try Read more

Search Marketing…Where Do I Focus My Energy?

June 17, 2008

This seems like a fair question. If you are looking to build a website and trying to start up your search marketing, you probably want to know where you should be focusing all your energy. Unfortunately, while one Read more

PPC…You Mean It Is More Than Just a Few Letters?

June 8, 2008

PPC, Pay Per Click, is the term used to describe an extremely important part of your internet marketing. Beyond just trying to get your site ranked, which in itself can Read more

Important Mistakes to Avoid with Your Paid Search Campaigns

June 2, 2008

Paid search campaigns are designed to make you money.  Unfortunately, however, numerous common pitfalls either cut into your profits or cost you more money.  Here are a couple things to avoid when setting Read more

Improving your Click Through Rate With Creative Search Marketing

May 27, 2008

Consumers are becoming more savvy in the way they search online, great targeting isnt enough to get their attention relevance of ad creative is now the driving factor in click through Read more