The Timeliness of Paid Search Advertising
August 20, 2008
Google trends allows you to compare the popularity of searches over a fairly wide spread of time. Google Trends also offers another useful tool that will provide the focus of this Read more
Publicis Groupe to Acquire Performics Search Marketing Business
August 6, 2008
Publicis Groupe and Google announced today that Publicis Groupe has agreed to acquire the Performics search marketing business Read more
Bidding Strategies for PPC
July 31, 2008
Given our society, we always look to be number one. This is not the wisest move in PPC. Being number one may boost your ego and make you feel good about yourself, but it may be costing you more than it is worth. The key Read more
Optimizing for Colloquialisms… or Do I Mean Optimising?
July 24, 2008
Do you always plan to keep your site small and retain the same target audience? Are you confident that you will never be looking outside your own sphere? Read more
When to Act like a Big Boy
June 28, 2008
Starting a company can be a very difficult thing. Running a small business requires a lot of your time and growing it seems to get even more difficult as time goes on. There is no way to make it really easy, but knowing when to stop Read more
Keywords On-Demand
June 24, 2008
Search Marketing is a vital part of your online business. The biggest issue with using search marketing is starting out and finding a strategy that works for you. This may seem like a simple series of trial and error, try Read more
Search Marketing…Where Do I Focus My Energy?
June 17, 2008
This seems like a fair question. If you are looking to build a website and trying to start up your search marketing, you probably want to know where you should be focusing all your energy. Unfortunately, while one Read more
PPC…You Mean It Is More Than Just a Few Letters?
June 8, 2008
PPC, Pay Per Click, is the term used to describe an extremely important part of your internet marketing. Beyond just trying to get your site ranked, which in itself can Read more
Important Mistakes to Avoid with Your Paid Search Campaigns
June 2, 2008
Paid search campaigns are designed to make you money. Unfortunately, however, numerous common pitfalls either cut into your profits or cost you more money. Here are a couple things to avoid when setting Read more
Improving your Click Through Rate With Creative Search Marketing
May 27, 2008
Consumers are becoming more savvy in the way they search online, great targeting isnt enough to get their attention relevance of ad creative is now the driving factor in click through Read more