Improving Your Local Search Results
September 8, 2008
Knowing the importance of Local Search is one thing. It is another to make sure that your site is optimized for the best results. While you can add your business to local search listings, making sure that your site is found is another thing. There are several things that you can do to help with this, many of them simple, and all of them worth it.
First, make sure that your site is crawlable. While you already understand the importance of having your site indexed, you may not realize the importance of this o local search in particular. Aside from indexing your page and improving your rankings, making your site easily crawlable can allow the spiders to find your business address. In order for this to happen of course, you need to make sure that your address is not in an image file. Having the address in text allows the words to be indexed and can help return your site for a local search.
To ensure the best results from the crawlers, make sure to put your information in an H1 header. This information should include your business name, address, and your key words. You should also make sure to include your business address twice on the page, rather than just once. The second would probably be best in a footer and you should make sure to spell out your state in one of the addresses since some abbreviations are shared with other things, such as CO for Colorado and Company, as well as the scientific abbreviation for cobalt.
Make sure to have your customers rate your business on the local search engines. If possible, try to get them to use your keywords, but don’t be too pushy about it. Getting your customers to spread the word for you is a very effective tool.
Make sure that your business is listed in local directories. Also, try to get local agencies to link to your business, such as your local Chamber of Commerce. Not only can this link be more authoritative, it does actually give you more exposure.
Check up on your competitors by doing a search for your keywords. When you find out who they are, make sure to find what links they have and try to get the same links to your site. Also, check on those who link to you and make sure that all of their information is correct and up to date.
If you have businesses in several states or cities, try to make a location specific site. While this is not the best idea for a larger business, for a smaller business it can definitely help with local traffic.
While this is by no means an exhaustive list, there are always things that you can do to improve, making use of these tips can help you on your way to more successful local search results.
Written By: James Blackburn, Website Office Staff Writer