Growing Your Presence in Local Search
September 1, 2008
While there is no sure fire way to ensure that you can get top results in Google’s local search, or any other local search for that matter, there are several things that you can do to make sure that you are maximizing your potential on these services. It is really quite simple, but some things can be easily overlooked and can prevent you from getting all you can from the search engines.
First, you need to make sure that you have a Google and/or Yahoo account. With this, you can sign into the services and add your own business information. The more information that you can provide concerning your business, the better. The more a customer finds useful from your listing in the local search, the more confident they are in what you claim to provide and the more likely they are to use you. While conversions mainly come from the customer’s choosing you, the more you can do to make them like you, the more likely you are to get that conversion.
In addition to adding your business information, you also need to add some graphics. Adding your company logo to your business listing can gain you more support if you have good brand information. Also, if it is something you might have on a large sign that someone looking to come to you store might see from the road, the more familiar with your business they are, the better for you.
There are also places for customer reviews. This may make you a little timid and afraid to put your business out there. Don’t be afraid of this, embrace it. Consumers are able to distinguish legitimate bad reviews from malicious ones and will not automatically balk if they see a review from someone who wasn’t completely satisfied. The potential for good press is definitely worth the possibility of a couple of bad reviews. By allowing your company to be put under scrutiny, people trust you more. That being said, make sure you do not abuse their trust by putting up false reviews. While it may seem like a good idea to pad your reputation, it is potentially detrimental to your business and will more than likely turn around and bite you. Let organic reviews do your work for you.
Finally, keep your information in Internet Yellow Pages and other directories current. Keeping these listings current with all of your information can make sure that your job is easier when dealing with the search engines because they often work in tandem and share information.
There are many things you need to consider when working with local searches, but these things should give you a brief overview and should get you started with your local search.
Written By: James Blackburn, Website Office Staff Writer