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Reputation Management for Social Media | Website Office
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Reputation Management for Social Media

August 17, 2008

One of the biggest drawbacks to social media marketing is the possible negative feedback that you can receive as a result. The last thing you want to be doing is generating negative content concerning your services or product. Social media sites are excellent grounds for doing exactly this. Because of the propensity to draw negative feedback, there are certain things about the social media networks as well as effective strategies that are important to recognize before you dive into the deep end. Many of these are related to how you should respond to negative comments, but the others are related to avoiding it in the first place or preventing it from getting out of hand in the future.

The first thing you need to realize is that when you enter a social media network, you are seeking out your target audience. Because these sites are ideal grounds for you to employ your marketing prowess, they are also ideal grounds to generate negative feedback because of it. Wouldn’t you be annoyed if you were holding a conversation and someone jumped in with some unrelated sales pitch right in the middle of your discussion? Many users of social media sites see marketing on these sites as doing exactly this. Bad marketing, and marketing to people completely uninterested in what you have to say, will lead to negative comments. Unfortunately, this also creates a stigma that falls on even reputable marketing campaigns, making it difficult for useful information to be transmitted. Key lesson: make sure that you are getting the right information to the right people so that you do not upset the users on the site.

When you decide to enter this social media sphere, there is little doubt that you are going to generate negative feedback. Even if you are following good marketing strategies, there is going to be someone that doesn’t appreciate what you have to say. Go ahead, accept it now, and think how best you can use it. On the one hand, you need to make sure they do not destroy your reputation, but on the other, you don’t need to overreact. A negative comment can still provide impetus for meaningful conversation that can work in your favor. There is little use in responding vehemently against someone who simply says they disagree with you or don’t like your product. Choose your battles wisely, an idea that my mother taught me through her patience with me. If you do decide to engage in an epic battle, make sure that the topic is worthwhile. Petty arguments do you no good and can actually be more detrimental.

While you do not want to invite negative comments, they can be useful and at least provide you with insight concerning an opposing position on whatever it is you support. Do not be afraid to enter this sphere of marketing, just make sure that you are following a good plan of action and are not inundating uninterested people with worthless information.

Written By: James Blackburn, Website Office Staff Writer

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