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Are Directory Links Worth Anything? | Website Office
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Are Directory Links Worth Anything?

August 1, 2008

Directories used to be one of the most effective strategies for link building. Simply by submitting your site to the directory, you could get it listed, gaining both another link as well as exposure to people who visited the directory for information, people who more than likely were looking for something you could offer them. Times change, however, and directories are not providing as much in terms of useful services, at least compared to the cost of using them. I have already stressed the importance of finding a quality directory in a previous post, in this one, I want to examine what you can gain from using a directory as well as some more tips for finding a quality directory.

If you are already using a directory, it is important to see if it is actually providing you with anything. If you are getting no traffic from your directory listing, chances are your money would be best spent elsewhere where you can drive traffic to your site. This is especially true for smaller businesses and sites where every dollar really counts. A simple cost benefit analysis should give you an idea of whether you should keep your listing.

If you are listed in a directory, you need to know if the listing is indexed by the Search Engines. If it is not, you are gaining little from the listing unless it receives many visitors. Unless the page is known and indeed, it will not help you get higher rankings. There are tools, such as the Link Exchange Tool from SEO Administrator, that give you this information concerning a site. Knowing all that you can about where you are putting your name is important to your business, especially when you are looking to spend money to make money.

When examining an existing listing or thinking about getting a new one, you need to know how many links you will be sharing with. How many listings in your category are there for the directory? If there are a large number, it may be difficult to get the kind of exposure you are hoping to get. Similarly, if there are not many at all, this could point to the directory’s lack of authority in this area. This brings up the question of whether you are looking at a quality directory or not.

Finally, you need to know if the directory uses the nofollow attribute on its links. If it does, chances are your site will not get anything from the search engines. With the nofollow attribute, the crawlers will not go to your site and the link will give you little, if any, value. There are a number of ways to check for a nofollow attribute, including checking the source of the site.

All of these things are important to consider when examining your options with directories. There are numerous quality directories that are worth your time and money, but you need to make sure that you find them and do not end up using one that provides you with no benefits.

Written By: James Blackburn, Website Office Staff Writer

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