Get Rid of That Shopping Cart with the Squeaky Wheel

August 29, 2008

While you may be considering all of the things that you need to be doing to landing pages, home pages, tweaks you need to make to your navigation, and making sure that all Read more

Choosing Alternate Domain Names

August 27, 2008

You may be wondering what I could possibly be hoping to achieve by writing about this. You have worked hard to establish your site and Read more

How a Business Can Go Wrong with Social Media

August 25, 2008

The first thing you need to know before you examine what you might be doing wrong, is a definition of what social media actually is. A very basic simple definition of social media is “a group of tools and sites that let you easily create Read more

The Importance of Mobile Accessibility

August 22, 2008

In a day when web access is important no matter where you are, the ability of your customers to access your site at their convenience is vital. Making your Read more

The Timeliness of Paid Search Advertising

August 20, 2008

Google trends allows you to compare the popularity of searches over a fairly wide spread of time. Google Trends also offers another useful tool that will provide the focus of this Read more

The Importance of Your Site’s Navigation Usability

August 19, 2008

You have probably heard, repeatedly, the importance of your site’s content. While I still agree with this, aligning myself with those who would say that content is Read more

Reputation Management for Social Media

August 17, 2008

One of the biggest drawbacks to social media marketing is the possible negative feedback that you can receive as a result. The last thing you want to be doing is generating negative content concerning your services or Read more

Publicis Groupe to Acquire Performics Search Marketing Business

August 6, 2008

Publicis Groupe and Google announced today that Publicis Groupe has agreed to acquire the Performics search marketing business Read more

What you need to know about Social Media Advertising

August 2, 2008

It is no secret that Social Media sites are growing to a great extent, even as you are reading this post. Understanding the importance of these sites and the best ways to use them can help you as you seek to grow your Read more

Are Directory Links Worth Anything?

August 1, 2008

Directories used to be one of the most effective strategies for link building. Simply by submitting your site to the directory, you could get it listed, gaining both another link as well as exposure to people who visited the directory for Read more