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What is Link Popularity? | Website Office
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What is Link Popularity?

July 26, 2008

So what is link popularity? We know that links are vital to the success of a website. We also know that popularity refers to the recognition that something has with others. It would stand to reason that link popularity would be the number or reputation of a link across the Internet. Essentially, that is what it is. There are other terms used for link popularity, including link juice, link pop, and link reputation, and they all mean the same thing. This is not simply a numbers game, of course, but also includes the quality of links as well.

Search engines use link popularity in their search algorithms and as you can guess, the more “popular” a link is, the more likely it is to rank higher in a search. In addition to numbers and quality, search engines also use context and anchor text in determining the popularity of a link. This means that rather than having the most links, having the most relevant links is the goal for a successful search engine strategy.

Each of the search engines has their own algorithm for determining link popularity, Google has PageRank, Yahoo has TrustRank, and Ask has ExpertRank. There are others of course, but the key to understanding them is that link popularity is a large factor in each of these systems. Each one may consider a different part of link popularity as more important, but they all use the idea of link popularity as integral to their ranking system.

Keyword anchoring is one of the more difficult but also important parts of link popularity. Having links from authority sites is something that I have already discussed, but making sure these links have keyword anchors that are integral to your site is another important aspect. Your keyword phrases are most useful because they indicate what content is being linked as well as play an important role in your inbound linking. Having links is one thing, having links that relate to your content is more valuable because it draws people in and associates your site with those keywords.

Knowing the importance of quality inbound links, coupled with understanding the workings of link popularity, can help you increase the authority of your site as well as draw new visitors. Gaining Link Popularity is essential to getting your site ranked higher and is useful for your business. Not only are you more likely to get better search engine results, you are also more likely to draw visitors from the quality sites with whom you have already created a link.

Written By: James Blackburn, Website Office Staff Writer

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