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Product Evaluation and Choosing Your Target Audience | Website Office
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Product Evaluation and Choosing Your Target Audience

July 5, 2008

Whenever you have a product or service, you have created it for use by someone. More than likely, you already have an idea of the type of person that will make use of whatever you are selling, but sometimes choosing a target audience can still be a difficult thing. Here are a few tips for making sure that you are marketing to the right people and that your ads are affecting them.

Study your target audience. Who will make the most use of your product or service? Are they younger, older, or somewhere in between? Are they wealthier or not? Are they more educated or less educated than the average person? What kind of knowledge do they have concerning your business? All of these questions can help you identify with whom, exactly, you are trying to communicate. Once you are able to answer these questions, consider how someone from this audience would view your product. Are there certain aspects or features that would stand out to them or is it best to give a somewhat vague description? The more you know about what interests your audience, the better you are able to sell to them and the more likely you are to continue to do so.

Do you have effective ad copy? I recently wrote about this but it is an integral part of reaching your audience. It is also important to make sure that you are selling your product or service, not just catering to what you think people want. It may be difficult to ensure this, but the best way is to make sure that your ad talks about your product, not something vaguely related. Your ad copy should also be tailored to your audience, highlighting the specifics that are important to them and avoiding those things that are unimportant.

Every product is marketable; you just need to make sure that you are marketing to the right people. You may not want to market your latest camping gear to a crowd that tends to spend most of their time indoors or out on a yacht. Make sure that your ads are aligned with the product you are selling. Your job is not just to get exposure for your product but also to get exposure that is specifically relevant to what you are selling. Asking yourself questions about your audience is the best way to make sure that you are reaching them.

Written By: James Blackburn, Website Office Staff Writer

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