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How to Know When it's Time to Outsource Your SEO | Website Office
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How to Know When it’s Time to Outsource Your SEO

July 4, 2008

There comes a time when you just can’t handle everything on your own. Sometimes, you just have to call in a specialist to take care of something. Think of this: you have chronic knee pain and you just can’t seem to get rid of it. Eventually, aspirin just doesn’t cut it. You have to go see a Doctor about your knee and find out what can be done for you. Sometimes, this happens with SEO, particularly if you are caught somewhere in between being a smaller business and a larger business.

When and if you eventually do have to outsource your SEO, there are a few things that you need to know beforehand to make sure that things work and run smoothly. Consider these things carefully before you ever sign a contract because they are things that might just be a deal breaker for you.

Access and Control of Your Website. This one probably seems overpowering. You have worked hard on your business and your site and you are probably reluctant to give this up to anyone else. You also have to make sure that your IT team is on board with what you are doing. They are probably not going to be too keen on letting someone else get access to the site but you have to make sure that they allow this otherwise the SEO company will not be able to make the required changes. You also need to make sure that you have access tot eh log files or reporting platform so that you can ensure that you are getting what you expect from your SEO company.

Control of your website copy. Since some things may need to be changed on your site other than structure, you need to make sure that all of the copy changes are simple and easy to do. It may be difficult to get copy changes done on your website, in which case you should try your hardest to make sure that the process runs smoothly through the departments in your company.

Time is another vital element. Just because you have hired someone else to take care of your SEO does not mean that you have nothing left to do. No one knows your business as well as you do, that is why it is your business. Just know that you are probably going to have to invest some of your own time familiarizing your SEO company with your business and your site. You need to ensure that you have at least one hour a week dedicated to answering questions, discussing changes, and making sure that things are running smoothly.

These are just a few of the things you need to consider before hiring an outside SEO company. Many times, this is the best option but you need to go into it with both eyes open to make sure that you are getting the best results and not spending considerably more money than you had planned.

Written By: James Blackburn, Website Office Staff Writer

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