Bidding Strategies for PPC

July 31, 2008

Given our society, we always look to be number one. This is not the wisest move in PPC. Being number one may boost your ego and make you feel good about yourself, but it may be costing you more than it is worth. The key Read more

Building Your Own Site Directory

July 30, 2008

So, you have your site. Everything seems to be going smoothly, except that you notice that your visitors don’t seem to be increasing. Your site has basically stagnated. There are numerous Read more

What is Link Popularity?

July 26, 2008

So what is link popularity? We know that links are vital to the success of a website. We also know that popularity refers to the recognition that something has with others. It would stand to reason that link popularity would be the number or reputation Read more

Keep Them Coming Back for More

July 25, 2008

Believe it or not, people are creatures of habit. When we find something works and is useful to us, we tend to keep using it. I hope this does not surprise you, if it does, take a look at your own life. You probably get up Read more

Optimizing for Colloquialisms… or Do I Mean Optimising?

July 24, 2008

Do you always plan to keep your site small and retain the same target audience? Are you confident that you will never be looking outside your own sphere? Read more

It’s Your Name: Claim It!

July 12, 2008

Ever since I was a little kid, I have insisted on being called James, not Jamie, Jim, Jimmy, or anything else. I liked my name and I made sure that people called me by name, nothing else. Perhaps you are not the same Read more

The Importance of Creating a Blog

July 6, 2008

In the past, I have talked about ways that you can improve your blog and get more people to visit it. These are very important posts, but they mean absolutely nothing if you do not Read more

Product Evaluation and Choosing Your Target Audience

July 5, 2008

Whenever you have a product or service, you have created it for use by someone. More than likely, you already have an idea of the type of person that will make use of whatever you are selling, but sometimes choosing a target audience Read more

How to Know When it’s Time to Outsource Your SEO

July 4, 2008

There comes a time when you just can’t handle everything on your own. Sometimes, you just have to call in a specialist to take care of something. Think of this: you have chronic knee pain and you just can’t seem to get Read more