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When to Act like a Big Boy | Website Office
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When to Act like a Big Boy

June 28, 2008

Starting a company can be a very difficult thing. Running a small business requires a lot of your time and growing it seems to get even more difficult as time goes on. There is no way to make it really easy, but knowing when to stop acting like a small business start up is crucial to ensuring your company’s growth. There is a lot to be said for running your small business and making sure that everything is done yourself, but one day you have to realize that if you want to get things done, you have to think outside of doing everything by yourself.

While there is no reason to assume that you have to be number one in search marketing, it is much easier to compete with much larger companies in the world of search than it is to compete in the offline world. There are a number of ways that you can compete, but trying to be number one is usually not going to be your best tactic. Large companies have a much larger budget than your small business has, allowing them to spend a considerable amount more on their online marketing campaigns. Having a more successful search campaign, however, and keeping close to you much larger competitors is a sure way to ensure that you can get more business. Being number one is not everything, you just need to make sure that you are getting exposure, even if it means being number 5 for a while.

You have a great asset in your ability to move and adapt as a small business. Large businesses have difficulty changing and adapting to their situations. As a small business, you have the ability to make big changes relatively quickly. You are better able to take advantage of things that change quickly, thinking big and moving quickly are your best friends in dealing with your larger competitors.

Another thing that you have to realize is that you can’t do everything yourself forever. While you may want to keep everything yourself and do it for yourself, you have to realize that sometimes, there are better ways to do things. Finding someone, outside of yourself, that knows more about something, is a better investment than trying to do everything yourself. This is where thinking like a bigger business plays to your advantage. Where a smaller business looks to use existing people to do new things, a larger business looks outside to find someone who specializes in what they do. Thinking like a larger business means finding people who know what you are looking to do and can do it more effectively than you can.

To grow any small business, you have to look to your larger competitors and find strategies that they employ and adapt them to your own business. Scale is an important part of this, but growing means taking those steps outside of your current comfort zone.

Written By: James Blackburn, Website Office Staff Writer

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