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Video Marketing...The Power of YouTube | Website Office
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Video Marketing…The Power of YouTube

June 18, 2008

About a month ago, YouTube announced that it serves 100 million videos per day. Are you seeing where I am about to go? For a site that gets this much traffic, wouldn’t it be a great idea to market your site here? I am of the opinion that it is. Video marketing is a great way to increase your site traffic as well as awareness of your product.

Here are some useful tips for video marketing on YouTube:

Add Friends:
On any social media site, the easiest way to spread your content is through your friends. By adding as many friends as you can, you can share your videos with these friends, simply by clicking the box next to the all friends tag. By going to different channels on YouTube, you can find the users who are most active. By befriending them, you can build up your friend list much more quickly and you can expand outside of your initial bubble. Now, in addition to reaching people who have subscribed to your channel, you are able to invite those who have not, thereby reaching an even larger audience.

Think before You Post:
Consider when and under what category you plan to post your video. Posting at a peak time will probably bring more visitors to your video as well as make it more accessible to those who are continually checking for new things. Determining which category your video falls under will help you reach your audience as well as make sure that you are staying on target. You also need to consider how else you are going to capture traffic. Having these things in mind before actually posting your video will get you maximum exposure.

Do Not Spam:
While you have the ability to share your video with anyone that is your friend on YouTube, do not send it out multiple times. This is an easy way to push people away and lose credibility. As with all social media sites, you do not want to inundate someone with something that does not interest them. No matter how many times you send something to them, they are probably not going to like it and find it worth their time the 7th time they see the link if they didn’t the first time. Always make sure that you are reaching those that will find your video interesting or useful, you don’t want to damage your own reputation.

Hopefully, these pointers will give you a little more direction when you are looking to enter the world of YouTube video marketing. Never forget that you need to examine your market before jumping right into it. The more work you put in on the front end will definitely pay out later.

Written By: James Blackburn, Website Office Staff Writer

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