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Using Video to Expand Your Business | Website Office
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Using Video to Expand Your Business

June 26, 2008

Looking for the next great thing in marketing is something we all should be doing. Whether it is for the purpose of building relationships, drawing customers, or simply enhancing our site, effectively using new and popular techniques is a great asset for a business. Using video on your site is no exception. While it may seem like a daunting task to add video to your site, it really is quite simple; all you need to know is the best and most effective way to make use of it. Here are a few good tips for using video on your site:

Blog Posts

Having a blog on your site is a great way to continually have new content and have your site indexed continually. But what about those times when you just don’t feel like sitting own and writing something worth your time? Video can be a very useful tool here. Use your blog to post a video featuring your own words, straight from the horse’s mouth. Make sure to put on a clean shirt and keep the outside noises down a little though.

Employee Profiles

Employee descriptions and introductions are a great way to give your customers an insight into your business. It also can give your employees are deeper sense of belonging and increase their satisfaction. Simply taping a short employee testimonial or interview can really increase a customer’s level of trust with your business and give them a greater attachment to you.

Testimonials

Aside from introducing people to your business, giving them a look at what other customer’s have to say is a great way to win them over. People trust others like them who have made use of something. The deeper the connection that you can create between your past customers and your potential customers, the better the results that you can receive.

Demonstrations

While your products are hopefully easy to use and understandable to your customers, providing demonstrations of them in action can definitely help answer any questions your customers may have. Demonstrating the use of your product may also win over some potential customers who feel more comfortable with their ability to make use of what you have to offer. All the while, you are easing the load you have in answering all those customer service questions.

There are many other way that you can use video on your site. Using this tool is a sure way to provide greater customer service and satisfaction as well as make your job just a little bit easier

Written By: James Blackburn, Website Office Staff Writer

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