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Solution Marketing...a Unique Opportunity | Website Office
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Solution Marketing…a Unique Opportunity

June 29, 2008

People search for many things, sometimes for products, but sometimes for answers. If you have an issue with your car, perhaps it is idling roughly and you just don’t know anything about cars but you would like to avoid taking it in to the shop and incurring all of those large bills. At this point, you trust to your increasingly useful friend, the Internet and start searching for your problem. You get a lot of returns from forums and message boards about your problem, but you still aren’t sure what to do. You try a few things on your own and then go out and look for another solution or take your car into the shop.

This scenario provides us with another opportunity to make your site, and therefore your products, the place people turn to when they have a problem. If you are marketing a product that might help with this type of problem, or selling a book on car repair, or you are running a repair shop, realizing this marketing potential can be an extremely useful tool. What if your results had been the first thing to pop up when someone searched for answers regarding a problem they have? Providing answers to real problems and marketing based on what you can provide in terms of a solution will give you the edge over a competitor.

While this kind of solution may not be the route for a repair shop, providing a how to guide to determine the cause of an issue or perhaps instructing a site visitor. Give all the information that someone might need to determine whether they have a problem that they can fix themselves or if they need to turn to someone else. This provides you a unique opportunity to market your product or service as something that is part of the solution, not just another product. By giving the information a potential customer needs, they are more likely to use your solution than go somewhere else to solve their problem.

Another added benefit of writing this kind of service is that it gains you more links. If you are providing useful information rather than just your products, you have a better chance of getting people to link to you based on the merits of your site. When you provide a good service, you gain better respectability for your product as well. While your product is your biggest seller, making sure people know that your product is useful to them is your biggest asset.

Written By: James Blackburn, Website Office Staff Writer

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