Search Marketing…Where Do I Focus My Energy?
June 17, 2008
This seems like a fair question. If you are looking to build a website and trying to start up your search marketing, you probably want to know where you should be focusing all your energy. Unfortunately, while one Read more
Google SiteLinks: How to Get Them
June 17, 2008
I do not claim to know how you can actually get SiteLinks to show up under your listing on Google. I do want, however, to put forth a couple of ideas that I have run across that might shed some light on the Read more
The Cost of a Yahoo Severance Package
June 16, 2008
Since Microsoft rescinded its bid for Yahoo, Yahoo has initiated a severance package for its employees. Under the severance package, employees who are fired, leave following a reassignment, or leave with “good reason” can Read more
And Google Just Keeps on Coming
June 16, 2008
Google has announced that is has refreshed it algorithm to return searches that are more pertinent. All those related search terms that appear when you search for something on Google just gained a little Read more
Kayak Display Ads: Coming to a City near You
June 15, 2008
The travel search engine Kayak.com has announced a new ad platform. This new platform allows businesses to purchase display ads on the site. These new ads may eventually replace the text ads that are currently prevalent on Read more
Google and Yahoo Team Up
June 13, 2008
Though delayed for 3 months to allow for examination by the Justice Department, Google and Yahoo announced a paid search partnership yesterday. Though the claim is that the partnership is non-exclusive and most definitely Read more
Google Analytics Revealed
June 9, 2008
If you could have something that automatically analyzed your site and traffic, wouldn’t you use it? Well it does exist, and yes, you can have it. Coupled with Google’s adWords, Read more
PPC…You Mean It Is More Than Just a Few Letters?
June 8, 2008
PPC, Pay Per Click, is the term used to describe an extremely important part of your internet marketing. Beyond just trying to get your site ranked, which in itself can Read more
Seeking Out High Quality Links
June 7, 2008
I have recently written about the importance of links. When I last discussed this topic, I highlighted the importance and usefulness of getting high quality links rather than Read more
Turn Your Visitors into Customers with Google Site Search
June 4, 2008
Perhaps this is a slight boast on Google’s part, but it does capture the idea behind Google’s recently rebranded Site Search. Formerly known as the Business Edition, Google’s site search is an easy to use tool for your website. Along with the name change, Google has Read more