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Keywords On-Demand | Website Office
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Keywords On-Demand

June 24, 2008

Search Marketing is a vital part of your online business. The biggest issue with using search marketing is starting out and finding a strategy that works for you. This may seem like a simple series of trial and error, try a couple of keywords and figure out what works. The problem with this method is that you can start losing money very quickly. Not knowing what you are getting yourself into can lead to a lot of problems. This is where knowing keyword demand can ride in like your knight in shining armor, sort of.

There are numerous ways to find out some approximation of keyword demand, most cost money. There are a few, fairly difficult ways to find this out, or at least a decent approximation of it, but right now, we are going to focus on how it affects you. If you are looking to market something, let’s say printers, you need to make a good list of possible keywords that will allow you to market your product to your target audience. Making the list is as important as your content because it allows you to target the right audience and make sure that they are visiting your site.

This list, however, is bound to have problems. This is where knowing your keyword demand comes in. By having a good idea of what kind of clicks your terms will draw, you can determine where the best place to put your money will be. There is no guarantee of success, but knowing everything that you can before you get involved is the best plan that you can have.

In the past, there were several free services that offered you a decent look into your possible keyword demand. Now, however, these services are rarely free and the easiest ones to use are of course a paid service. There is a way, however, using Google AdWords that you can see what your possible keyword demand is. I will leave that up to you, however. The easiest way to find this information is through a paid service that will calculate this for you, such as Wordtracker and Trellian’s Keyword Discovery.

These paid services are also much more reliable than the free ways. Yahoo used to offer the free service but as time wore on, it grew less and less reliable, eventually failing in its returns last year. Google’s way is free, but also much more difficult and may not be worth the questionable results that it returns. The choice is up to you, but the return makes all the difference.

Written By: James Blackburn, Website Office Staff Writer

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