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Just Facebook It... | Website Office
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Just Facebook It…

June 3, 2008

Just Facebook It…

Social networks are ever increasing in size and functionality. Their presence and widespread use makes them a perfect medium for advertising your business. Additionally, marketing in a social network gives you the tools and flexibility to reach your target audience. Below are some useful tools and explanations of Facebook advertising.

Social Ads

Simply write a creative, send it to Facebook with some demographic information, and you have an ad. You can determine how you want to pay, whether by click or by impression, and from there, Facebook does the rest. This is a great way to reach a specific group of people because you determine criteria. With the vast amount of information on Facebook, you are sure to reach your target. Additionally, you can expand your influence by having your ads displayed to friends of those who have made use of your services.

Facebook Insights

To determine the actual usefulness of your Facebook social ads, Facebook provides Facebook Insights. Facebook Insights provides you with data on activity of your ads, the demographics of those who do use your ads, and other trends. Using this valuable data, you can tailor your ads and ensure a more successful ad campaign. Additionally, understanding the more effective parts of your campaign allows you to adjust your budget and invest in those campaigns that are most profitable.

Facebook Beacon

This service allows your customers to share the actions they take on your website with their friends on Facebook. Though your customers do have the ability to opt out of this, they are still able to share this information with their friends, creating a word-of-mouth dissemination on Facebook. Though this service requires the consent of the user, it is a good way to build trust among consumers and allow them to work for you.

Facebook Pages

Facebook Pages allows you to create your own interactive page on Facebook. Your customers can then become fans of yours and you can keep in contact with them through messages, postings, and other sites you can post on your page. Additionally, when users do become fans of your page, this information is visible to their friends and acts as another advertisement for your products. The best part of this service is that it is completely free.

Facebook Polls

This last item is useful when looking for direction for your business. To create a poll, all you have to do is sign into Facebook, create the poll, choose you audience, and post it. Results from your target audience can be received within an hour, and you gain valuable information for your business.

All of these tools are useful in expanding your consumer base as well as broadcasting your name over the Internet. Through effective use of these tools, you can easily increase the traffic to your site and target your desired audience. All of this, simply by “Facebooking” it.

Written By: James Blackburn, Website Office Staff Writer

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