Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GoogleSitemapGeneratorLoader::Enable() should not be called statically in /home/highervisibility/websiteoffice.com/wp-includes/plugin.php on line 311
Google Trends Revealed | Website Office
Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 932

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/highervisibility/websiteoffice.com/wp-includes/kses.php on line 933

Google Trends Revealed

June 19, 2008

For the marketer, it would be extremely useful if you could be a fly on the wall and document every word people say to determine what is important to them and what strategies are best to employ when seeking out new customers. Knowing which words are recurring in every day usage and which seem to be losing their flavor would help them connect with their target audience. Well, for the Internet marketer, there is such a fly doing your job for you.

Google Trends is yet another tool provided by, you guessed it, Google. Using Google Trends, the Internet marketer can see what terms are particularly “hot” right now, as well as how terms compare to one another. Through the incorporation of graphs and news items, the information provided by Google Trends can be extremely useful to your business.

By simply typing in up to five keywords and separating them by a comma, you can get results on each term and how it compares to the other. The graph allows you to see information for searches matching the keywords and even plots certain news items that might cause a spike or a drop in searches. Not only does Google Trends provide you with insight regarding general information, it can also give you data on regions, languages, and cities.

All of the information Google Trends provides you can be useful in your marketing campaign. If you are seeking to market to a specific city, region, or language, you can see the trend of your keywords in each area. With this information, you can narrow your focus as well as make sure you are reaching your target audience. Though the data is not extremely specific, it does provide you with a good place to start your research into the effectiveness of your campaigns.

The Hot Trends that Google trends produces are not simply recurring top searches such as weather, but reflect surges in popularity. While this may not be a great way to market, it does help you understand the patterns of searchers. By seeing which trends are hot, you can research what makes them so. While this method is not perfected, it may help you determine effective strategies for marketing by analyzing what drives people to search for things, other than utility of course.

All in all, Google Trends is a useful tool that is still in its development stages. While it might not be wise to base an entire marketing strategy on its data, it still provides relevant data that can at least help inform your marketing campaigns.

Written By: James Blackburn, Website Office Staff Writer

Comments

One Response to “Google Trends Revealed”

  1. recherche emploi design on May 24th, 2013 4:57 pm

    recherche emploi design…

    Google Trends Revealed | Website Office…

Got something to say?