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Do you have a link? Go Fish…Get Linkbait | Website Office
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Do you have a link? Go Fish…Get Linkbait

June 4, 2008

Linkbaiting is a term created to define certain actions taken to increase the number of links to your site. These actions can be anything like running award campaigns, competitions, viral videos, or posting on a high profile blog in hopes that they respond and link to your site. A simple definition of linkbaiting would be anything that motivates someone else to link to your site, whatever the reason.

The obvious question is why would someone want to do this. The obvious answer is that it drives your site’s traffic higher. The more traffic that your site gets, the more potential customers you are reaching. Additionally, the more links that you can get to your site, the better your chances are of improving your search rankings.

To effectively use linkbait, however, you must look beyond the possibility of reaching everyone. One of the biggest mistakes you can make is to assume that the content you are promoting is going to reach everyone. Following this, make sure to design your linkbait content so that it is tailored to your desired audience. When you determine your desired audience, you can much more effectively reach those who are likely to show you a little “link-love.”

The most important part of linkbaiting, however, is not where you put it, but making sure that you have quality content. Not only does this ensure that your strategy works with consumers and drives them to your site, but it is also key when trying to get links from quality sites. Linking from quality sites is important both for your search rankings as well as for drawing good traffic. Having you site posted on digg is good for drawing traffic but it only generates links when the quality is high and the material is of a useful nature.

Another effective tool of linkbaiting is giving something away. This follows the idea of the competition but can really pull in traffic to your site. By enticing visitors with the possibility of receiving something in return for visiting your site, you are ensured more traffic and that they will share what they have found on your site with someone else.

One of the important things to realize about linkbait is that it does not directly drive a large profit. Linkbaiting is a useful tool for building credibility and increasing search rankings. With these two benefits, profits can be derived from the site. The effective use of linkbaiting can be very beneficial to your site and is an important strategy to employ when seeking to increase both your site traffic and ranking.

Written By: James Blackburn, Website Office Staff Writer

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