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eBay Advances Affiliate Offering With eBay Partner Network | Website Office
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eBay Advances Affiliate Offering With eBay Partner Network

March 17, 2008

SAN JOSE, Calif.–(Business Wire)–
Today eBay (Nasdaq:EBAY) unveiled the eBay Partner Network, a new
global affiliate program for publishers driving traffic to eBay.
Officially launching on April 1st, 2008, the eBay Partner Network will
be eBay’s new in-house affiliate network, designed to more fully align
the programs across eBay’s global properties and give affiliates
expanded access to revenue opportunities across its platforms.

Since 2001 eBay has enabled affiliates and Web site publishers to
be paid for all traffic driven to eBay. With one of the most
competitive payouts in the industry and one of the broadest and
deepest product selections available to affiliates, the eBay Partner
Network will continue to help eBay extend the reach of its platforms
to the edges of the Web. The new in-house program will allow eBay to
more closely align the program with the needs of its publishers and
the eBay Community, and will eventually engage all of eBay’s assets to
create one of the most robust affiliate networks in existence.

“Affiliate partners are central to eBay’s ongoing strategy of
improving the user experience and increasing engagement,” said Matt
Ackley, vice president of Internet marketing at eBay. “The new eBay
Partner Network will allow us to have a direct relationship with our
affiliates, innovate faster and deliver new products and tools in a
more timely and efficient manner, providing new revenue opportunities
for our affiliates and creating a more streamlined user experience for
our buyers and sellers.”

The eBay Affiliate Program has more than 100,000 members globally
and continues to be one of the most successful tools for driving
buyers to eBay. Coupling access to the unparalleled scope of eBay’s
global marketplace with industry-leading tools and a dedicated support
staff, eBay ensures all types of Web site publishers, from the casual
blogger to the experienced Internet entrepreneur, are able find
success through profitable affiliate marketing.

As part of the move to an in-house affiliate network, eBay and
Half.com will no longer run their affiliate programs through
ValueClick’s Commission Junction platform. eBay’s Tradera AB,
ProStores, Inc, Reseller Marketplace, Media Marketplace, eBay Stores
and StubHub will not be affected and will continue their relationship
with Commission Junction. eBay affiliates working with other
platforms, including Affilinet and Tradedoubler, will not be affected.

Affected eBay and Half.com affiliates will be required to move
their affiliate links over to the eBay Partner Network by May 1st,
2008. eBay will continue its valued partnership with ValueClick’s
technology division, Mediaplex, for ad serving, tracking and other
custom projects. More information on the transition process for eBay
affiliates, as well as the eBay programs affected, can be found at
affiliates.ebay.com.

About eBay

Founded in 1995, eBay pioneers communities built on commerce,
sustained by trust, and inspired by opportunity. eBay enables
ecommerce on a local, national and international basis with an array
of websites - including the eBay Marketplaces, PayPal, Skype, Kijiji,
Rent.com and Shopping.com - that bring together millions of buyers and
sellers every day.

Media:
Just Drive Media
For eBay Inc.
Ali Croft, 510-932-1878
ali@justdrivemedia.com

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