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Advanta's Affiliate Program Honored by LinkShare, Designated as Premium Partner | Website Office
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Advanta’s Affiliate Program Honored by LinkShare, Designated as Premium Partner

January 31, 2008

SPRING HOUSE, Pa.–(Business Wire)–Advanta Corp. (NASDAQ: ADVNB; ADVNA) announced today that
LinkShare, a leading pay-per-action marketing network, has identified
Advanta Bank Corp.’s affiliate marketing program as a “Premium
Partner.” According to LinkShare, Advanta is the only credit card
issuer and one of a select few out of hundreds of companies to meet
the Premium Partner Program criteria.

The Advanta Affiliate program, consisting of more than 500
affiliates, is a free, easy-to-use service that allows organizations
and individuals to promote Advanta small business credit cards on
their web site.

According to LinkShare, Advanta consistently meets or exceeds
LinkShare’s Premium Partner criteria for selected affiliate management
functions in areas such as average response times to transaction
inquiries and accessibility of current and complete contact
information.

“Our top publishers recognize that LinkShare clients who are
Premium Partners know how to provide great affiliate customer
service,” said LinkShare Senior Vice President Arun Don Bordoloi.
“Advanta’s designation as a LinkShare Network Premium Partner lets
publishers know that we highly value Advanta’s affiliate program and
look forward to further strengthening our relationship with them.”

About Advanta

Advanta is one of the nation’s largest credit card issuers
(through Advanta Bank Corp.) in the small business market today.
Advanta’s exclusive focus on this market, as well as its size,
experience and commitment to developing meaningful product offerings
and a high level of service tailored to the needs of small businesses,
differentiate the company from other issuers. Founded in 1951, Advanta
has long been an innovator in developing and introducing many of the
marketing techniques that are common in the financial services
industry today. Learn more about Advanta at www.advanta.com.

Advanta Corp.
David M. Goodman
Director, Communications
(215) 444-5073
dgoodman@advanta.com
or
Amy B. Holderer
Vice President, Investor Relations
(215) 444-5335
aholderer@advanta.com

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